Ford Motor Company has a long standing with several different companies to purchase their products. Perhaps the most common is rental car companies. Known as a strategic alliance, Ford started with what is now the Hertz Corporation. Ford provided twelve Model T's for rental to customers in 1918. Moving forward to present day, Ford sells cars to rental companies that are slightly striped down versions of models that are available on the lot. A common accessory missing is the built in GPS that comes with many Ford vehicles. This is because rental car companies offer a separate navigation system for a fee.
In this article from the NY times, Zip Car & Ford, Ford announced that it would be providing cars to locations at University's throughout the U.S. This is a huge move for a few reasons. First, Zip Car is typically dominated by foreign auto makers such as Honda and Toyota. Second it gives for an opportunity to reach a demographic many of which will be purchasing cars after College to try the Ford brand. It is a win win situation as Zip Car will receive a heavy discount and Ford will have name recognition.
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