The Push Strategy: Manufacturer promotes wholesaler, Wholesaler promotes to retailer, Retailer promotes to consumer and finally the consumer buys from the retailer.
This is the most effective in terms of getting a consumer to actually purchase a car/truck or SUV. Ford relies on its thousands of domestic dealerships to sell the final product. Ford can target markets with advertising, but it isn’t until the potential buyer actually makes it to the dealership to learn everything about the vehicle, sit inside of it and drive it that a sales person can push the final step; consumer purchasing from the retailer therefore completing the sale.
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