This is the decade that Ford has decided to make their push into the Chinese market place. While Ford has seen great success in other countries such as Europe and South America, they have yet to really make any dent in one of the largest markets in the world, China.
Ford’s introduction to China was in full swing this year at the Shanghai International Auto Show. There Ford laid out plans to introduce fifteen new vehicles to market in the next four years. Alongside this there will be fifty new products and powertrains introduced as well. Among the automobiles that will be offered will be the Kuga, which will be built in China and the Focus. By building the bridge from the U.S. to China and manufacturing some of what they sell, Ford is hoping to build a closer relationship to the people of China, therefore boosting brand recognition. Ford also plans on doubling the amount of dealerships by the end of the decade.
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| Ford Kuga to be produced in China |
By showcasing the above automobiles to the people of China, Ford’s green initiative with electric cars and the creation of jobs for the people of China, Ford is hoping that they will be able to penetrate what could become a huge profit maker.
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