Ford has made significant changes in reforming its ethical standards over the past several decades. In fact, just last year Ford was honored as being one of the worlds most ethical companies by the Ethisphere Institute, which is a leading business ethics think tank. Ethisphere Institute "Ford's promotion of a sound ethical environment shines within its industry and shows a clear understanding that operating under the highest standards for business behavior goes beyond goodwill and lip service and is intimately linked to performance and profitability.”
Once frowned upon for internal ethics within the company regarding the Pinto, it has been documented that internal documents showed that Ford was aware that a rear end collision in certain spots could cause a fire due to gas tank separation. Ford Pinto The more recent Firestone Tire roller over accidents with their Explorer line is another example of another ethical inside issue at Ford, again it has been documented that Ford was aware of the rollover issue this line was having. Firestone Controversy Ford has forged ahead to show transparency as well as commitment to their customers safety.
Today, Ford is the only car company to receive such accolades when it comes to ethical standards. In the US auto market, Ford is viewed as a leader above its competition. Over the past several years, their innovation, dedication and drive to become the best is really starting to pay off.
* A search conducted on Ford's Corporate site shows the following company Ethics Ford Corporate Ethics
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