Monday, October 24, 2011

Ch. 18 - Sales Promotion and Personal Selling

Ford Motor Company is known for its sales promotions, as every car company is. There are many different tactics that Ford uses in promoting its products. Ford can offer low APR financing and rebates, customer loyalty rebates just to name a few. All of these methods are used to achieve one thing, SALES. You most likely will find that if a competitor is offering a rebate on compact cars, Ford will come along with the same incentiive and vise versa.

In an effort to sway owners of other car and truck brands to Ford, you may see advertising such as:


Personal selling is mainly how Ford achieves all of its sales. When you purchase a Ford, you go to a dealership where you meet with a sales representative. All interactions are generally done face to face. This give the sales representative to ability to market and push the Ford brand. It also allows for a relationship to build where the sales representative can provide service from initial interest through post sale of a car or truck.
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3 comments:

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  2. bellacollinsAugust 28, 2019 at 6:54 AM

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